idApostle


If You Don’t Know Where You Are Going

by Steve Zelle, Graphic Designer, Ottawa Canada

Where is Your Brand Going?

One day Alice came to a fork in the road and saw a Cheshire cat in a tree.
‘Which road do I take?’ she asked.
‘Where do you want to go?’ was his response.
‘I don’t know,’ Alice answered.
‘Then,’ said the cat, ‘it doesn’t matter.’

Alice’s Adventures in Wonderland by Lewis Carroll

You must determine where your brand is headed to discover what it should communicate.


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Branding for Ottawa architects N45 Architecture Inc, including logo design, website and letterpress business cards
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