Much of the advice we commonly give our kids regarding character also applies to branding:
- Embrace your differences. These are what make you unique, and why people are drawn to you. Be passionate about what you have to offer.
- Learn to listen. Open yourself to feedback. Learn to determine what information is valuable and use it.
- Know those friends can be fleeting. Don’t mistake relationships for ‘likes’. Value is in the quality of engagement, not in the quantity of followers.
- Surround yourself with good people. Be a radiator and not a drain and look for the same in the people you engage.
- Be thoughtful with your voice. Be a source of value, not noise.
- Keep your promises. Trust is paramount.
- Make the most of every moment. They are opportunities to grow and make a difference.
- Learn from your experiences. Don’t hide or try to forget your missteps. Instead, use them as an opportunity to grow and help others.
- Acknowledge expectations. Proactively deal with unrealistic expectations, and try to meet or exceed the others.
- Accept that change is ongoing. You can fight it or develop along with it—rarely does standing still help.
