10 Tips For a Thriving Brand (or Child)


Much of the advice we commonly give our kids regarding character also applies to branding:

  1. Embrace your differences. These are what make you unique, and why people are drawn to you. Be passionate about what you have to offer.
  2. Learn to listen. Open yourself to feedback. Learn to determine what information is valuable and use it.
  3. Know those friends can be fleeting. Don’t mistake relationships for ‘likes’. Value is in the quality of engagement, not in the quantity of followers.
  4. Surround yourself with good people. Be a radiator and not a drain and look for the same in the people you engage.
  5. Be thoughtful with your voice. Be a source of value, not noise.
  6. Keep your promises. Trust is paramount.
  7. Make the most of every moment. They are opportunities to grow and make a difference.
  8. Learn from your experiences. Don’t hide or try to forget your missteps. Instead, use them as an opportunity to grow and help others.
  9. Acknowledge expectations. Proactively deal with unrealistic expectations, and try to meet or exceed the others.
  10. Accept that change is ongoing. You can fight it or develop along with it—rarely does standing still help.


  • Akira says:
    Feb 18 at 10:13

    Well said! I’ll add another one: keep it simple! Your article is a good example 🙂

    1. Steve Zelle says:
      Feb 18 at 10:46

      Thanks for thanking the time to comment Akira. Yes, simplicity is another good example—not only does it make things (life) easier, but it encourages consistency.

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