Design Presentation Deck for 150 Elgin Dental Branding and Logo Design

This presentation deck is for Ottawa’s 150 Elgin Dental. Click through to view the completed branding and a more in-depth explanation of the project in the portfolio.

The purpose of the presentation deck is to provide context, giving real life examples of the proposed concept in use rather than presenting a logo in isolation.

This deck includes the two variations that were shown for the 150 Elgin Dental symbol. The final branding used the simpler of the two graphics with a rule above and below the tooth to imply ‘total care’. The second option incorporated the letter E (for Elgin) where the middle bar could represent the gum line.

Note that a few pages of the deck not intended for public distribution have been removed.