If You Don’t Know Where You Are Going

Where is Your Brand Going?

One day Alice came to a fork in the road and saw a Cheshire cat in a tree.

‘Which road do I take?’ she asked.

‘Where do you want to go?’ was his response.

‘I don’t know,’ Alice answered.

‘Then,’ said the cat, ‘it doesn’t matter.’

Alice’s Adventures in Wonderland by Lewis Carroll You must determine where your brand is headed to discover what it should communicate.

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