As a client looking to have your logo developed, select the option most important to you from each of the following:
1. Number of Logo Designs:
a) unlimited logo designs b
) one effective logo
2. Number of Logo Revisions:
a) unlimited logo revisions
b) one effective logo
3. Number of Logo Designers:
a) unlimited logo designers
b) one effective logo
4. Number of Logo Directions:
a) unlimited logo directions
b) one effective logo
UnLimited
- 100 ill-conceived designs have no worth.
- 100 rounds of revisions cost valuable time.
- 100 untalented and uninformed ‘designers’ provide no strategic value.
- 100 different creative directions indicate you have skipped essential strategic decisions.
Put All Your Eggs in One Basket
Choice can provide an illusion of security, a false guarantee that quantity will result in something good. The reality is that more crap results in a bigger pile of crap—it doesn’t make it better. Successful brand design relies on understanding, strategy and hard work. Design services that offer unlimited logo designs and revisions also provide very limited understanding and strategic value. If you want unlimited choice, consider the fact that you have it when selecting the one graphic designer you want to work with rather than crowdsourcing or asking for spec work. There are thousands out there. Once you do, I suggest you commit, and pour everything you can into the process. Invest in the relationship, and a talented and well-informed designer will deliver the one effective solution you need.