Branding for A Joyful Thing, a well-being company by Ottawa Graphic Design Studio idApostle

A Joyful Thing: Branding for a well-being company

 

Services:

Art direction
Branding
Logo design
Company naming
Tagline development
Print materials

 

A Joyful Thing is an Ottawa company striving to improve their clients’ well-being through clutter clearing and colour consultation services.

idApostle was tasked with developing a company name that inspired potential customers. The name is reflective of associations a client may have with a physical object, a spiritual place or emotion, and the experience of working with A Joyful Thing.

The logo design was inspired by the form of a bird’s nest. The lines represent the many twigs used to construct a home, forming a perfect (and holistic) circle. It is a comforting image that directly relates to the way A Joyful Thing works with their clientele—an organized, nurturing and caring approach to what can be a very emotional experience.

Logo for A Joyful Thing, a well-being company by Ottawa Graphic Design Studio idApostle

Business Card for A Joyful Thing, a well-being company by Ottawa Graphic Design Studio idApostle

Logo Black for A Joyful Thing, a well-being company by Ottawa Graphic Design Studio idApostle

Website for A Joyful Thing, a well-being company by Ottawa Graphic Design Studio idApostle

Website for A Joyful Thing, a well-being company by Ottawa Graphic Design Studio idApostle

Symbol for A Joyful Thing, a well-being company by Ottawa Graphic Design Studio idApostle

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