A Joyful Thing: Branding for a well-being company

A Joyful Thing is an Ottawa company striving to improve their clients’ well-being through clutter clearing and colour consultation services.

idApostle was tasked with developing a company name that inspired potential customers. The name is reflective of associations a client may have with a physical object, a spiritual place or emotion, and the experience of working with A Joyful Thing.

The logo design was inspired by the form of a bird’s nest. The lines represent the many twigs used to construct a home, forming a perfect (and holistic) circle. It is a comforting image that directly relates to the way A Joyful Thing works with their clientele—an organized, nurturing and caring approach to what can be a very emotional experience.