Brewery branding for Flora Hall Brewing by Ottawa graphic designer idApostle

Flora Hall Brewing: Branding for Ottawa brewery and kitchen

 

Services:

Art direction
Branding
Logo design
Packaging
Web design
Signage
Apparel
Print materials
Advertising

________

Building exterior hero image by Byfield-Pitman.

 

Flora Hall Brewing is an Ottawa brewery and kitchen located in a transformed historic building in Ottawa’s Centretown (Canada). Flora Hall produces a variety of beer styles paired with contemporary locally sourced comfort food perfect for sharing. It is an authentic neighborhood brewery that delights in bringing people together.

The name Flora Hall is so strong, and the building so memorable (most people living in Ottawa recognize it), that it made sense for the branding to embrace and build upon this provenance as a point of differentiation.

The strong brow and large garage doors of the building (formerly used as an automotive garage in 1927) are two of the defining features that were used to create the Flora Hall logo. The garage doors are simplified and represented as a ligature utilizing an F and H. The brow also reads as a roof, reflecting the holistic combination of four key elements: unique house-made craft beers; knowledgeable and welcoming service; a beautiful heritage building; and a passion for from-scratch food.

The logo design, beer cans, and bottles, signage, menus, website, etc. all convey a simple, clean and bold confidence. The design relies on a strong, refined graphical approach with a focus on typography and colour using minimal elements. We wanted to develop a timeless design that took a mature approach in contrast to the current trends of lighthearted illustrations and cute naming conventions commonly used for craft breweries.

Through our initial conversations about the project, the vision of Flora Hall as an active neighborhood gathering place sparked the use of the word ‘Gather’ as a keystone to the brand’s message. It is used throughout the brand experience including promotional posters, website and the menu.

The design of the Flora Hall branding spanned a year before its launch in 2018. We continue to work together to ensure a cohesive and strong brand identity for Flora Hall Brewing.

Brewery logo for Flora Hall Brewing by Ottawa graphic designer idApostle

Brewery symbol for Flora Hall Brewing by Ottawa graphic designer idApostle

Brewery seal for Flora Hall Brewing by Ottawa graphic designer idApostle

Brewery Building Signage for Flora Hall Brewing by Ottawa graphic designer idApostle

Beer can design for Flora Hall Brewing by Ottawa graphic designer idApostle

The building image is a modified version of the elevation rendering produced by architectural firm Atelier 292 Architect Inc.

Slider images by Byfield-Pitman.

Brewery Website design for Flora Hall Brewing by Ottawa graphic designer idApostle

 

Brewery Website design for Flora Hall Brewing by Ottawa graphic designer idApostle

The Flora Hall Brewing website allows staff to quickly edit the availability of beers, update the menu, as well create blog posts. The site continues to build on the concept of ‘Gather’ and the key brand element of the brow of the building.  

Brewery t-shirt design for Flora Hall Brewing by Ottawa graphic designer idApostle

Brewery t-shirt design for Flora Hall Brewing by Ottawa graphic designer idApostle

 

Dave Longbottom, President of Flora Hall Brewing:

 

“I have hired tons of graphic design firms over the years, and when I found Steve at idApostle, I knew I was set. He was a careful listener with a superb process for customer engagement, and one of the best creative talents I have encountered. I could not be happier with the Flora Hall Brewing brand and identity, and cannot recommend idApostle strongly enough.”

Beyond the Brew

This video was produced by Carleton University School of Journalism and Communication students Kaitlin Fisher, Naomi Librach, and Noah Richardson (idApostle was not involved).

ShareTwFbPinHire Me
...

This is a unique website which will require a more modern browser to work!

Please upgrade today!