Point One: Naming, logo design and branding for personal training gym

Point One is Ottawa’s premier personal training-only gym. Formerly operating as Elite Edge, idApostle was hired to develop new branding, including name development and visual identity. Point One offers private one-on-one and small-group training that delivers results faster and more consistently. The name Point One reinforces the concepts of detail, achievement, degrees of development and speaks to top performers. It reflects that Point One addresses every aspect that impacts results (no matter how small), that goals are met through constant, exacting training, and that Point One provides that little extra (inspiration, motivation, knowledge). Inspired by the thinking behind the new name, the wordmark, was designed to reflect the same concepts in a flexible design with horizontal and vertical versions, as well as the ability to pull the P0.1 out from the logo as an additional brand element.