TaraSpan Group: Branding for India growth accelerator

With offices in India and Ottawa, TaraSpan accelerates value creation and business growth for both emerging and established technology companies by providing highly effective entry into the rapidly expanding India marketplace.

The final logo was accomplished by exploring expansion via nodes and tangents from a central point.

“As a company whose focus is bilateral trade and services between North American and India, we had a requirement for a visual identity that worked across cultures and was sensitive to different needs. Steve captured the idea of accelerated growth and global connections in an identity that was and continues to be relevant to our markets in North America and India. His process caused us to hone our own strategy and develop the identity that we were looking for. The service he provides is exceptional and he has always made himself available—during the process and after. I have had no hesitation in recommending him in the past and continue to do so.”