Whitespace Goods: Logo design and branding for handmade knitwear and decor store

Whitespace Goods is an Ottawa-based handmade knitwear and home decor store that creates beautiful products with a focus on minimizing environmental impact.

The inspiration for the Whitespace Goods logo came in the form of simplicity, minimalism, and the structured but often offset patterns found in knitting and embroidery. A horizontal line is used as a graphic element to reinforce the concept of space. A simple warm colour palette reflects the soft and relaxing textures and scents of the Whitespace Goods products.