Whitespace Goods branding for Ottawa-based handmade knitware and decor by graphic designer idApostle

Whitespace Goods: Logo design and branding for handmade knitwear and decor store

 

Services:

Art direction
Logo design

 

Whitespace Goods is an Ottawa-based handmade knitwear and home decor store that creates beautiful products with a focus on minimizing environmental impact.

The inspiration for the Whitespace Goods logo came in the form of simplicity, minimalism, and the structured but often offset patterns found in knitting and embroidery. A horizontal line is used as a graphic element to reinforce the concept of space. A simple warm colour palette reflects the soft and relaxing textures and scents of the Whitespace Goods products.

Whitespace Goods before and after logo Ottawa-based handmade knitware and decor by graphic designer idApostle

Logo before (left) and after (right)

Blanket by Whitespace Goods, an Ottawa-based handmade knitware and decor store

Whitespace Goods logo for Ottawa-based handmade knitware and decor by graphic designer idApostle

Whitespace Goods candle packaging for Ottawa-based handmade knitware and decor by graphic designer idApostle

Whitespace Goods clothing tag for Ottawa-based handmade knitware and decor by graphic designer idApostle

Whitespace Goods monogram for Ottawa-based handmade knitware and decor by graphic designer idApostle

Whitespace Goods shopping bag for Ottawa-based handmade knitware and decor by graphic designer idApostle

Whitespace Goods business cards for Ottawa-based handmade knitware and decor by graphic designer idApostle

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