Whitespace Goods: Logo design and branding for handmade knitwear and decor store

Whitespace Goods is an Ottawa-based handmade knitwear and home decor store that creates beautiful products with a focus on minimizing environmental impact.

The inspiration for the Whitespace Goods logo came in the form of simplicity, minimalism, and the structured but often offset patterns found in knitting andembroidery. A horizontal line is used as a graphic element to reinforce the concept of space. A simple warm colour palette reflects the soft and relaxingtextures and scents of the Whitespace Goods products.