Whitespace Goods branding for Ottawa-based handmade knitware and decor by graphic designer idApostle

Whitespace Goods: Logo design and branding for handmade knitwear and decor store

 

Services:

Art direction
Logo design

 

Whitespace Goods is an Ottawa-based handmade knitwear and home decor store that creates beautiful products with a focus on minimizing environmental impact.

The inspiration for the Whitespace Goods logo came in the form of simplicity, minimalism, and the structured but often offset patterns found in knitting andembroidery. A horizontal line is used as a graphic element to reinforce the concept of space. A simple warm colour palette reflects the soft and relaxingtextures and scents of the Whitespace Goods products.

Whitespace Goods before and after logo Ottawa-based handmade knitware and decor by graphic designer idApostle

Logo before (left) and after (right)

Blanket by Whitespace Goods, an Ottawa-based handmade knitware and decor store

Whitespace Goods logo for Ottawa-based handmade knitware and decor by graphic designer idApostle

Whitespace Goods candle packaging for Ottawa-based handmade knitware and decor by graphic designer idApostle

Whitespace Goods clothing tag for Ottawa-based handmade knitware and decor by graphic designer idApostle

Whitespace Goods monogram for Ottawa-based handmade knitware and decor by graphic designer idApostle

Whitespace Goods shopping bag for Ottawa-based handmade knitware and decor by graphic designer idApostle

Whitespace Goods business cards for Ottawa-based handmade knitware and decor by graphic designer idApostle

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