Logo Design and Branding Timeframe/Schedule
Every logo design or branding project has its unique requirements, and so the following is just one example of a schedule of tasks, responsibilities and the time allocated.
Projects can incur additional days to accommodate clients that require more time for approvals and to answer questions. It is also possible to reduce the total number of days with speedy turnarounds so get in touch if you have special requirements.
This example schedule does not include additional deliverables that require extensive time such as company naming or website development but could potentially allow for smaller deliverables. A detailed look at the creative process using this schedule is available here.
| Task | Responsibility | Days for task | Total days |
|---|---|---|---|
| Initial contact | Client | 0 | 0 |
| Follow-up email or call | idApostle | 1 | 1 |
| Quotation provided | idApostle | 1 | 2 |
| Quotation approval | Client | 1 | 3 |
| Deposit paid | Client | 0 | 3 |
| Armed With Purpose provided | idApostle | 1 | 4 |
| Armed With Purpose returned | Client | 5 | 9 |
| Follow-up questions | idApostle | 2 | 11 |
| Responses to follow-up questions | Client | 2 | 13 |
| Written creative direction provided | idApostle | 2 | 15 |
| Creative direction approved | Client | 1 | 16 |
| Concept deck provided | idApostle | 10 | 26 |
| Concept deck feedback | Client | 2 | 28 |
| Revised concept deck provided | idApostle | 3 | 31 |
| Revised concept deck approved | Client | 2 | 33 |
| Final stationery artwork proof | idApostle | 2 | 35 |
| Approval of final stationery | Client | 1 | 36 |
| Final payment made | Client | 1 | 37 |
| Delivery of files | idApostle | 1 | 38 |
A Few Notes
Armed With Purpose is an interactive PDF discovery tool that ensures the process is not aimed at making something pretty, but a strategic exercise that demands an investment of time and effort.
The concept deck provides context, giving real life examples of the proposed branding in use rather than merely presenting a logo in isolation.
The initial deposit is 50% of total project costs.
The schedule indicates workdays only—weekends are for resting up after all.
Want to get in touch? Whether you’re interested in working on a project together or just have a question or comment, use the form here, and we’ll chat soon.