Lionhead: Branding for Ottawa building firm

Lionhead Management Ltd. is a friendly, client-centric firm formed in 2001 that designs, manages, and builds high-quality new homes (custom and infills), as well as residential additions and renovations in the Ottawa area.

Lionhead simplifies the hurdles involved in design and building through open book accounting for budgets and invoices, direct and consistent contact with a single lead person throughout a project, an ability to clearly explain the process, and by reliably delivering on their promises. Lionhead focuses on building comfort by listening, remaining flexible, responsive, and empowering clients to be involved and aware throughout the entire process.

idApostle was hired to rebrand Lionhead with a new logo, tagline, vehicle signage, website and many other deliverables.

Because of the strong company name, we wanted to use a lion’s head but with a more unexpected and innovative approach—something modern and minimal.

The abstract lion symbol avoids the direction taken by so many other lion related logos. The three overlapping squares that make up the lion’s mane represent the three roles Lionhead provides (design, build, manage) coming together to form a well executed and thoughtful result.

The many intersecting points reflect cooperation, planning, discussion and provide a feeling of transparency while the crown graphic is influenced by the design of a roofline.

The tagline We build on transparency was developed by idApostle to leverage the key benefit of openness while playing on the word ‘build’ to imply both the building of a relationship as well as a physical structure.