Branding for Lionhead, an Ottawa building firm by Graphic Design Studio idApostle

Lionhead: Branding for Ottawa building firm

 

Services:

Art direction
Branding
Logo design
Web design
Print materials
Tagline development

 

Lionhead Management Ltd. is a friendly, client-centric firm formed in 2001 that designs, manages, and builds high-quality new homes (custom and infills), as well as residential additions and renovations in the Ottawa area.

Lionhead simplifies the hurdles involved in design and building through open book accounting for budgets and invoices, direct and consistent contact with a single lead person throughout a project, an ability to clearly explain the process, and by reliably delivering on their promises. Lionhead focuses on building comfort by listening, remaining flexible, responsive, and empowering clients to be involved and aware throughout the entire process.

idApostle was hired to rebrand Lionhead with a new logo, tagline, vehicle signage, website and many other deliverables.

Because of the strong company name, we wanted to use a lion’s head but with a more unexpected and innovative approach—something modern and minimal.

The abstract lion symbol avoids the direction taken by so many other lion related logos. The three overlapping squares that make up the lion’s mane represent the three roles Lionhead provides (design, build, manage) coming together to form a well executed and thoughtful result.

The many intersecting points reflect cooperation, planning, discussion and provide a feeling of transparency while the crown graphic is influenced by the design of a roofline.

The tagline We build on transparency was developed by idApostle to leverage the key benefit of openness while playing on the word ‘build’ to imply both the building of a relationship as well as a physical structure.

Logo for Lionhead, an Ottawa building firm by Graphic Design Studio idApostle

Business Cards for Lionhead, an Ottawa building firm by Graphic Design Studio idApostle

Letterhead for Lionhead, an Ottawa building firm by Graphic Design Studio idApostle

Stickers for Lionhead, an Ottawa building firm by Graphic Design Studio idApostle

Stationery for Lionhead, an Ottawa building firm by Graphic Design Studio idApostle

Symbol for Lionhead, an Ottawa building firm by Graphic Design Studio idApostle

Work by Lionhead, an Ottawa building firm

Work by Lionhead, an Ottawa building firm

Logo Black for Lionhead, an Ottawa building firm by Graphic Design Studio idApostl

Tagline for Lionhead, an Ottawa building firm by Graphic Design Studio idApostle

Vehicle Graphics for Lionhead, an Ottawa building firm by Graphic Design Studio idApostle

Signage for Lionhead, an Ottawa building firm by Graphic Design Studio idApostle

Symbol Reversed for Lionhead, an Ottawa building firm by Graphic Design Studio idApostle

 

View an alternate branding concept presented to the Lionhead. 

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