Coredge Software: Branding for Ottawa tech company
Services:
Art direction
Branding
Logo design
Product nNaming
Web design
Print materials
Exhibit design
Advertising
UI elements
Apparel
Tagline development
Ottawa-based Coredge Software creates knowledge discovery tools with ease of integration and usability as key differentiators. The goals for the branding project were to communicate the core brand attributes in a clear and minimalist approach, starting with the tag line “discover simplicity.”
The logo was created by overlapping the “c” and “e” and manipulating the letterforms until both letters could be seen.
In addition to the corporate branding, I developed the brand for Logik, one of Coredge’s key products.
Gabriel Cassis, President, Coredge Software, Ottawa:
“What makes the work so strong is the creative thinking behind it. They helped Coredge stand out from the competition — not just by making us look different, but by capturing what really makes us different. It has been a huge asset.”