Product M: Naming, logo design and branding for product marketing company

Product M is a New York-based product marketing company offering a unique combination of enterprise-level product marketing experience with a deep understanding of the ad tech ecosystem.

idApostle developed the company name, a memorable and shorthand play on the term product marketing that also conjures up thoughts about secret projects or missions—project x or product x. The tagline ‘Product marketing bridges’ reflects the process of Product M connecting the dots, bridging the gaps, and aligning market opportunities and customer needs with product and service offerings. The logo reflects the complexity and challenges of successfully bringing a product to market. Its structure results from thoughtfully placed elements coming together, representing a solid framework and course of action.