For the past year I have been very active on Twitter but have completely ignored Facebook. Having recently seen that People Use Facebook 44% And Twitter 29% For Social Sharing, I have decided to take the leap and start using the service. I will be posting more frequently on Facebook than I do on this site with unique content related to logo, branding, graphic design, and design ethics.
A logo is often the fastest way to build brand recognition. It is the easiest way to consistently apply a visual brand, and is usually the most powerful single visual or verbal brand asset companies possess—apart from their name.
Photographers grumbled, and now logo designers are whining as stock takes over, making them obsolete.
This seems to be the sentiment of a comment left for my recent guest post on the Logo Design Love website. I agree in part. I have heard the grumbling and whining, and I do see a similarity between the increased use of stock photography and stock logos — change does not equal progress.
A graphic designers’ job is to solve problems. One of these problems is helping clients understand the creative process and in turn the value behind design